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Copy School Bundle 2019 (includes all 7 courses)

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Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

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10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

View course $997

10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

View course $997

10x Facebook Ads

Struggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…

View course $997

10x Sales Pages

The ultimate training program to take your long-form sales page from idea to completion

View course $1,997

10x Launches

This training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.

View course $997

Six Figure Emails

Get the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.

View course $397

Seven Figure Emails

Get training on seven (7) templates used across seven-figure funnels we’ve written for.

View course $497

10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

View course $997

10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

View course $997

10x Facebook Ads

Struggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…

View course $997

10x Sales Pages

The ultimate training program to take your long-form sales page from idea to completion

View course $1,997

10x Launches

This training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.

View course $997

Six Figure Emails

Get the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.

View course $397

Seven Figure Emails

Get training on seven (7) templates used across seven-figure funnels we’ve written for.

View course $497

Copyhackers

10x Facebook Ads by Joanna Wiebe

10x Facebook Ads

What’s included?

33 videos

26 files

Contents

Welcome and Start Here!

Welcome and Start Here!

5 mins

Your Workbook <— Download Me!

1.35 MB

Module One: Facebook and Instagram Ads 101

Facebook and Instagram Ads 101

16 mins

Cheat Sheet: Stages of Awareness

259 KB

How to Map a Lead Generation Funnel

10 mins

How to Map a Webinar Funnel

6 mins

How to Map a Challenge or Video Series Funnel

5 mins

How to Map an Ecommerce Funnel

6 mins

How to Map a Funnel from Scratch

5 mins

End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

Anatomy of Facebook and Instagram ads

10 mins

An Over the Shoulder Walk-Through of Ad Types

11 mins

Resource: Facebook Ad Unit Guide

End of Module Quiz

Module Three: Gathering your Messages

Gathering your Messages

8 mins

Ninja Technique: Facebook Group Message Mining

14 mins

Ninja Technique: How to Mine Amazon Reviews

8 mins

Ninja Technique: How to Mine Twitter for Messages

5 mins

Ninja Technique: Facebook Ad Competitor Research

7 mins

Cheat Sheet: Voice of Customer Research Questions

721 KB

End of Module Quiz

Module Four: Mapping your Messages

Mapping your Messages

8 mins

End of Module Quiz

Module Five: Writing High-Converting Messages

Writing High-Converting Ad Copy

9 mins

Value Proposition Rehab

10 mins

Long Copy vs Short Copy

3 mins

When You’re Ready to Write – Do This First

2 mins

Step One- Reference your Funnel Map and Pick a Place to Start

4 mins

Step Two- Write Down your Value Prop Variations

3 mins

Step Three – Write your Headline Variations

15 mins

Step Four – Write your Body Copy

37 mins

Resource: Facebook Ad Copy Example

Ad Copy Worksheet

58 KB

Cheat Sheet: Value Proposition Checklist

197 KB

Resource: Emojipedia for Facebook Friendly Emoji’s

Resource: Facebook Bullet Point Emojis

End of Module Quiz

Module Six: Images and Videos

Images and Videos

25 mins

Resource: Creative Hub Gallery

Resource: Creative Hub Ad Formats

Resource: Facebook Text Checker

Cheat Sheet: Do’s and Dont’s

121 KB

Anatomy of a One-Minute Video

211 KB

Livestream Script: Educational/ Value-Add Content

151 KB

Livestream Script: Relationship-Building

121 KB

Livestream Script: Case Study

136 KB

Livestream Script: Sales

93.7 KB

Resource: Copyright Free Images from Pexels.com

Resource: Copyright Free Images from Unsplash.com

End of Module Quiz

Module Seven: Landing Pages that Convert

Landing Pages that Convert

9 mins

Cheat Sheet: Anatomy of a High-Converting Landing Page

279 KB

End of Module Quiz

Module Eight: Testing and How to Know if your Ads are “Working”

Testing and How to Know if your Ads are “Working”

16 mins

How to Troubleshoot a Campaign

13 mins

Cheat Sheet: Rules of Thumb for Effective Testing

148 KB

Cheat Sheet: Key Metrics and what they Mean

170 KB

Cheat Sheet: Key Metrics and what they Mean Continued…

96.8 KB

End of Module Quiz

Module Nine: Red Flags

How to Spot and Avoid Red Flag Situations

3 mins

Cheat Sheet: Red Flags to Avoid

198 KB

End of Module Quiz

Bonus: Facebook Ad Compliance

How to Write Facebook Ad Compliant Copy in Difficult Verticals

17 mins

Resource: Facebook Ad Policies

Quick-Start Videos

Step One- Reference your Funnel Map and Pick a Place to Start

4 mins

Step Two- Write Down your Value Prop Variations

3 mins

Step Three- Write your Headline Variations

15 mins

Step Four – Write your Body Copy

37 mins

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Copyhackers

10x Landing Pages 2.0 by Joanna Wiebe

10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

What’s included?

78 videos 32 files

2 text files

Contents

MODULE 1: Starting Your Process

How to use Module 1

3 mins

The conversion copywriting approach and process

27 mins

The conversion copywriting approach and process

242 KB

Before You Write – Think like a successful copywriter

2 mins

7 Maxims for Successful Converting Copy

123 KB

Conversion Copy – Move the prospect to act

6 mins

Elements of Conversion Copywriting

95.5 KB

Barriers to Conversion – Fight back with copy

11 mins

Stages of Awareness – Understand prospect mindsets

3 mins

5 Stages of Awareness

128 KB

Rule of One – Engineer consistently great copy

3 mins

Rule of One

126 KB

One Reader – Write for your ideal prospect

5 mins

One Big Idea – Find your most powerful benefit

2 mins

One Promise – Amplify your guarantee

5 mins

One Promise: Over-the-Shoulder Tutorial

6 mins

One Offer – Match your offer to your reader

3 mins

The AI Spectrum – Identify awareness and influence intent

4 mins

8 Factors that Influence Intent

217 KB

Where Does It Hurt? – Identify and kill prospect pain

6 mins

End-of-module exam

MODULE 2: Finding Your Message

How to use Module 2

5 mins

Where Do I Start? – Ask the right questions

8 mins

Survey Questions Worksheet

31.8 KB

Surveys – What to say (and how to say it) to find deeper reasons

10 mins

Survey Goals Cheatsheet

224 KB

On-site Polls – Learn what works and what doesn’t on your page

5 mins

Review Mining – Listen to what your prospects are saying

4 mins

Competitor Review Mining Worksheet

30.6 KB

Usertesting.com – Optimize pages by watching people use them

3 mins

Interviews – Explore deep motivators with first hand emotion

5 mins

Pre-interview Checklist – 10XLP.pdf

236 KB

Interview Talking Points – 10XLP.pdf

49.4 KB

End-of-module exam

Bonus: Letter-writing exercise, part 1

7 mins

Bonus: Letter-writing exercise, part 2

5 mins

MODULE 3: Laying Out Your Page

How to use Module 3

5 mins

Spit Drafts – Start with your ‘what’ messages

3 mins

What vs How – Separate strategy from execution

2 mins

AIDA Framework – Attention, Interest, Desire, Action

2 mins

AIDA Worksheet

28.3 KB

AIDA: Over-the-Shoulder Tutorial

11 mins

PAS Framework – Problem, Agitation, Solution

7 mins

PAS Framework Worksheet

28.2 KB

PAS: Over-the-Shoulder Tutorial

3 mins

10/90 – Divide your page to connect and convince

2 mins

Top 10% – Match your prospects expectations

2 mins

Message Matching: Over-the-Shoulder Tutorial

9 mins

The Low-Hanging Hook – Awareness and the top of your page

18 mins

Stages of awareness – Hooks

127 KB

Beliefs-focused hook worksheet

29.2 KB

Bottom 90% – Exceed your prospects expectations

4 mins

Hero Section – Lead with what’s right, not what’s fashionable

6 mins

Heroes: Over-the-Shoulder Tutorial

7 mins

Decision Management – Limit options to boost confidence

5 mins

Attention Management – Get visitors to focus on your goal

5 mins

End-of-module exam

MODULE 4: Writing and Editing In the Awesome

How to use Module 4

5 mins

Two Simple Steps – Brief yourself, and do quick tests

17 mins

10x Landing Pages Brief

77.8 KB

Two simple steps

240 KB

What’s In It for Me? – Turn features into tangible benefits

5 mins

What’s in it for me? Worksheet

30.9 KB

What’s In It For Me? Over-the-Shoulder Tutorial

10 mins

Mind-Reader Shortcuts – A grab-bag of ways to join the convo and keep it alive

29 mins

Mind-reader shortcuts

378 KB

10x Landing Pages – Mind Reader Shortcuts

25.2 KB

“So What?” and “Prove It” – Because people don’t believe you

2 mins

Personality, Voice and Tone – Connect with your targets

8 mins

Writing with Personality Exercise

28.1 KB

Headlines and Buttons – Make them work together

4 mins

9 Points About Headlines & Buttons

236 KB

Headlines and Buttons: Over-the-Shoulder Tutorial 1

17 mins

Headlines and Buttons: Over-the-Shoulder Tutorial 2

11 mins

Headlines and Buttons: Over-the-Shoulder Tutorial 3

14 mins

Crossheads – Introduce the why of a section, not the what

2 mins

Crossheads: Over-the-Shoulder Tutorial

19 mins

Bullet Lists and Mega Lists – Use lists to inspire visitors

4 mins

Beyond Bullets – How to create fascinations that keep your One Reader reading

34 mins

Beyond Bullets – How to use fascinations

122 KB

Pricing Tables – Increase conversions with comparison

4 mins

The Close – Lower the risk of taking your One Offer

3 mins

8 Ways to Get Customers To Say “Yes”

229 KB

Videos – Use the right thumbnails to boost plays

2 mins

Intros & Conclusions – Cut out the fluff and get to the point

2 mins

Intros & Conclusions: Over-the-Shoulder Tutorial

12 mins

Clarity – Edit to make targets pay attention, not think harder

4 mins

Clarity: Over-the-Shoulder Tutorial

6 mins

Specificity – Use real numbers to persuade targets

3 mins

Specificity: Over-the-Shoulder Tutorial 1

3 mins

Specificity: Over-the-Shoulder Tutorial 2

3 mins

Stickiness – Play with language intentionally

5 mins

Stickiness: Over-the-Shoulder Tutorial 1

5 mins

Stickiness: Over-the-Shoulder Tutorial 2

3 mins

Social Proof – Who’s the right person to deliver the message?

2 mins

Copywriting Trick – The 7 Deadly Sins

3 mins

7 Deadly Sins Exercise

28 KB

7 deadly sins: Over-the-Shoulder Tutorial 1

6 mins

7 deadly sins: Over-the-Shoulder Tutorial 2

5 mins

Copywriting Trick – “Blank for your blank”

3 mins

Blank for your blank: Over-the-Shoulder Tutorial

3 mins

Quick Consumption – Really simple, really effective ways to make your copy read better

9 mins

How to make your copy more readable

67.9 KB

End-of-module exam

Resources

All the worksheets, cheatsheets and templates

3.62 MB

How to join our private Facebook group

Tools and tech to write 10x landing pages

BONUS: All 7 ebooks in the Copy Hackers library

88.5 MB

Bonus: Conversion copywriting clinic recordings

Clinic 1: Tuesday, Oct 11 at 9am Pacific

(1h 35m 30s)

Copywriting Clinic #1 – One Reader and One Offer

1.85 MB

Clinic 2: Tuesday, Oct 25 at 9am Pacific

(1h 31m 45s)

Copywriting Clinic #2 – One Big Idea and One Promise.pdf

3.2 MB

Office Hours Recordings

Session 1: Lead magnets

(1h 07m 46s)

Lead Magnets

126 KB

Session 2: Long-form sales pages

(1h 01m 46s)

Long-form sales pages

89.3 KB

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