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Brainstorm, build and complete the best + most reliable course you’ve ever created in the next 4 weeks
(even if you’ve never built one before).
After building 35 courses (we counted)
and $7.5M in sales…
We uncovered the scientific process behind building courses that just plain WORK.
The info product industry is FILLED with depressing statistics about course completion rates, refunds, and chargebacks, and that doesn’t even account for the number of people who spend hours of time building something that never gets ONE student.
Amazing experts (like you!) that could change the lives of hundreds or thousands of students if you could just get your dang course idea FINISHED.
The Periodic Table of Course Creation Confusion
Inclusions: You don’t know how much to include… or NOT include
Delivery Method: You can’t figure out whether you should do it live, pre-recorded, presell it, etc.
Time + Energy: Seems like a lot to build a course without a promise that it will sell
Platform Overwhelm: You get stuck in the weeds of platforms + tech and how to make sure you choose the right one
Past Failure: You’ve built courses in the past that were just “meh” – low sales & not something you’re proud of
Out of Date: You don’t want to make something that will just have to change in a few months
Wild Card: Whenever you do research to buy programs, prices and quality are all.over.the.map.
But HOW: You have a million courses about courses but none actually teach HOW TO ACTUALLY build the thing
Pricing Woes: You don’t know what to price it at, to get the most profit AND the most sales
It’s because we’ve seen everything at this point.
Experienced it too.
The only difference between you and us is that we’ve had several years (and thousands of points of data) to help us determine what WON’T work, and what WILL.
Here’s what we discovered…
TOP SECRET INGREDIENT NO. 1
Pre-selling a course works.
THE PROBLEM HAS BEEN THAT PEOPLE DON’T REALLY DEFINE WHAT PRE-SELLING ACTUALLY MEANS.
So we’ve deconstructed HOW we presell a course so that you are PREPARED.
PREPARATION HAPPENS WITH:
- A solid foundational mission statement
- A detailed outline
- Combine that with the marketing juice of who you’re serving and what solution you’re offering through sales copy…
Now you’ve anchored your course in the real world, where real people, with real credit cards will buy.
TOP SECRET INGREDIENT NO. 2
Then comes the planning.
THIS IS THE WAY YOU DISCOVER FRAMEWORKS. THIS IS WHAT MAKES YOUR COURSE WORK.
The planning process is a crucial step to making your course unique. It’s what makes your course totally memorable… OR… completely forgettable.
A (WO)MAN WITH A PLAN:
Be careful… frameworks aren’t often found when you’re flying by the seat of your pants. So in the planning process, you’re weaving marketing + instructional design to uncover this piece that helps you stand out.
We teach a layered approach to a rough buildout prior to launch.
TOP SECRET INGREDIENT NO. 3
TRUE TRANSFORMATION AND WORD OF MOUTH REFERRALS COME FROM COMMUNITY.
Finally, you add the most important thing that truly creates transformation, a raving fan base and word of mouth referrals: COMMUNITY.
TAKING CARE OF
Every step of the way with onboarding to community involvement to rewards and gamification, this is what creates a true identity shift for your students.
We pull back on the curtains to show how when you take care of your humans, they will take care of you.
Experts • Authors • Course Creators • Speakers
+ anyone who works with a business owner to build a course
Stop worrying about how much content to include or not. Feel 100% confident that you’re delivering just the right amount!
Learn how to break down difficult ideas into manageable bites with engaging presentations that people love to consume!
Avoid the “Expert’s Curse” and teach in a way that inspires people to take action rather than wondering what the heck you just said.
Work through the curriculum AS YOU BUILD, even if you’re trying to presell, do it live, or do it ahead of time.
Harvest all kinds of ideas about how to create worksheets, resources, visual aid, and other goodies that give students an incredible experience.
Price your course right from the get go, including the ideal payplan for your customers.
LET’S EXPLORE THE METHOD BEHIND COURSE CHEMIST’S 6 EXPERIMENTS!
The Groundwork Experiment
Build a SOLID foundation for your course with three simple tasks that 99% of course creators don’t do.
The foundational work 99% of people don’t do, that completely changes the game when it comes to course creation. Wouldn’t it feel amazing to be completely clear on what you were teaching and HOW you were teaching it, without second guessing yourself? That’s the goal of the groundwork experiment.
Learn how to:
- SET YOURSELF UP FOR SUCCESS (ENSURING YOU WILL COMPLETE THE BUILD)
- GET ORGANIZED (MAKE THE WHOLE PROCESS EASIER FROM DAY ONE)
- BUILD A FRAMEWORK THAT WILL PREVENT YOU FROM BUILDING A HYDRACOURSE*
*hydracourse is a course that starts off as one thing and morphs into a million things that tangles you up and ensures you will never let it see the light of day.
The Outline Experiment
Take your ideas and corral them into a succinct, detailed outline that will anchor your course and ensure it’s organized.
This isn’t just a “make your outline” and be done with it experiment. We’ll help you think through strategically HOW BEST to arrange your content so you’re not having to continually go back to add, update, and change things.
Learn how to:
- ARRANGE YOUR CONTENT (YES THERE ARE MULTIPLE WAYS TO DO IT!)
- BUILD AN OUTLINE THAT WILL MAKE SALES COPYWRITING A CINCH!
- DIVIDE UP YOUR CONTENT BETWEEN CORE CONTENT, RESOURCES, AND BONUSES
Marketing Pitstop Experiment
Inside the strategy of beautiful course creation whether you’re pre-selling your content, doing it live, or building it ahead.
Unlike other courses that teach you concepts in a vacuum, we’ll interject your build with crucial information that marries marketing with instructional design.
Learn how to:
- ORGANIZE YOUR WORKFLOW SO YOU KNOW WHAT HAS TO BE DONE AHEAD OF TIME AND WHAT CAN BE DONE LATER
- GUARANTEE THAT YOU BUILD SOMETHING THAT EXCEEDS THE EXPECTATIONS ON YOUR SALES PAGE OR WEBINAR
The Build Experiment
Our 4-step approach to planning your course material in a smart + simple way, so it’s done efficiently and well!
The most important part of building a course is the preparation you put into the material. You’ll be blown away at how much faster and more streamlined everything goes when you do our 4-step layered approach to building content.
Learn how to:
- PRESENT THE INFORMATION IN A WAY THAT ENSURES OPTIMAL COMPREHENSION
- CREATE VISUAL AIDS TO MAKE YOUR PRESENTATIONS POP
- IDENTIFY YOUR UNIQUE FRAMEWORKS AND WAYS OF THINKING THAT CAN BE USED IN YOUR SALES MESSAGING
The Community Experiment
What makes the difference between a course with 50 students and 5000? The community it creates! We’ll show you how!
We’re going to show you how to make your course experience amazing, from the moment they complete purchase. We have five key touchpoints we work into every course we build that help reduce refunds, manage expectations, and make people feel welcome.
Learn how to:
- DECIDE WHICH COMMUNITY OPTION WORKS BEST FOR THE COURSE YOU’RE BUILDING
- STAND OUT AMONG THE CROWD IN THE WAY YOU DELIVER THE ONBOARDING EXPERIENCE, FROM ORDER CONFIRMATION TO THE LAST MODULE
- PICK OUT REWARDS AND AWARDS FOR STUDENTS WHO TAKE ACTION
The Teaching Experiment
When it’s time to present to real live students and finish your content at the same time? We’ve got you!
This experiment takes you up close and personal with Julie’s method for teaching content – both in live and pre-recorded sessions. Watch how she edits her videos quickly, batch uploads items, and work directly with students in a live environment.
Learn how to:
- TEACH ON A LIVE CALL VS. A PRE-RECORDED MODULE
- BUILD + TEACH AT THE SAME TIME
- DECIPHER BETWEEN FEEDBACK YOU NEED TO ACT ON VS. OVER EXCITED STUDENTS
Get Course Chemist 2021 – Julie Stoian, Only Price $35
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