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Harness the power of the world's largest professional network by leveraging the advertising options available on Linkedln. In this course, learn how to create Sponsored Content campaigns from existing or new content, and track your progress. Join Irina Skripnik as she covers the basics of Sponsored Content, a key campaign tool that allows you to get your message in front of the right audience at precisely the right time. Irina shows how to navigate and configure the Campaign Manager ads platform, and provides insights for setting up effective content. Plus, she explains how to review your analytics to assess how your campaigns are faring, as well as how to optimize your campaigns.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices
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