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What if you discovered a blueprint that could grow your organization’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Communities are changing the way people engage with brands, teams, products, and businesses.
- Salesforce, Fitbit, and Sephora have brought 1million+ customers together to provide support and run events.
- Harley Davidson have over 1700 local chapters to share knowledge and experience.
- Star Citizen used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players.
- PayPal, Bosch, Microsoft, and CapitalOne have all created powerful internal communities inside their organizations to foster innovation, break down silos, and go faster.
‘People Powered’ provides a complete framework to build productive, engaging communities:
A clear overview of the value communities can bring to your customers and business, and how to shape a powerful value proposition that will build build growth.
The Community Opportunity
Core Community Models
Identifying Benefits For Your Organization
Creating Your Mission & Value
Key Community Success Patterns
The Psychology Of Why Communities Work
A pragmatic, industry-tested approach for building both strategy and tactics, and incentivizing, growing, and retaining a productive community.
- Defining Target Audiences
- Creating Community Goals & Metrics
- Building Simple Community On-Ramps
- Creating Growth, Incentives, & Rewards
- Efficient Content, Social Media, & Events
- Building Predictable Community Retention
How to integrate this work into your organizaton, execute and measure well, and build clear, consistent organizational cabilities and growth.
Getting Alignment & Buy In
Effective Tactics & Community Engagement
Tracking Success With Maturity Models
Clear Resourcing, Hiring & Reporting
Skills & Organizational Development
Key Pitfalls & Risks To Avoid
What is included
Exclusive Additional Materials
Get access to additional materials, just for readers, that layer on top of ‘People Powered’ to give your community strategy the edge.
Templates and Cheat Sheets
Access pre-built templates for strategy, tactics, content and more that map to the content in the book to get you up and running more quickly and predictably.
Access to the Knowledge Base
Get FREE access to a comprehensive knowledge base filled with books and hundreds of articles. All searchable in one convenient location.
Exclusive Content, Webinars, and Q&A Sessions
Receive exclusive content and webinars only available to readers. This content covers additional strategy and techniques, and the webinars provide interactive sessions and Q&A.
1-on-1 Workshop Sessions
Win free 1-on-1 consulting workshop sessions with me to discuss you needs and solve your problems immediately. Sweepstakes announced every month for readers.
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