ue we create for our clients, everybody wins.

Read this book, embrace the mindset, live by the 5 Rules (and master the sixth), and refer to the 20+ tips for specific scenarios and let me know what your bottom line looks like in the months ahead.

WHAT’S INSIDE:

TABLE OF CONTENTS

1 PRINCIPLES

Understand These

2 RULES

Live by These

3 TIPS

Use These in Specific Situations

BONUS CONTENT

4 TOOLS

Use These to Build & Price Your Proposals

(Action Pack Plus and Action Pack packages only)

Templates, checklists and guidelines you’ll refer to as you navigate each sale.

5 TRAINING VIDEOS

Share these with your team and get everyone on board quickly

(Action Pack Plus package only)

The Principles

Charging more — and in some cases, a lot more money — follows from better understanding value and fairness. We’ll dig into this and 3 other Key Principles and forever change your thinking about this core pricing concept in just 42-minutes.

The Rules

Let’s get straight on the 6 things you MUST do when pricing every engagement. Learn to live by these hard and fast rules. Implement five of these immediately and start making more money. Master the sixth and enter a whole new level of profitability.

Let’s get Pricing Creativity – Blair Enns course by click check out right now!

Negotiate Like a Pro

Make sure all the tools are in your belt before you close your next deal. Confidence comes from understanding your options and when to offer what — including when to walk away. We’ll share the tips, skills, and mindset that allows you to regain control in the selling process.

How to Construct Proposals

Crafting your pricing options at each level — what to leave in, what to leave out and where you make your margin.

Compensation Models

Expand your compensation options. From predictable revenue models done right, to applying purchasing options long favored by other industries, to the power of guarantees.

PICK YOUR PACKAGE

ACTION PACK PLUS

Get the lay-flat, 3-ring binder desk version that allows you to take action and keep records of your pricing proposals for quick reference in addition to an always-with-you eBook. You also get 5 Training Videos plus the Tools section, which is only available in the hardcover version including:

  1. The 4 Conversations of the Sale
  2. Value Conversation Template
  3. Proposal Guidelines Checklist
  4. 3 and 4-column pricing proposal templates
  5. Pricing Creativity Rules Checklist (your pre-presentation go-to)
  6. Pricing Post-Mortem Template (a pricing/profit track record)
  1. The Principles
  2. The Rules
  3. How to Construct Your Proposals
  4. Compensation Models
  5. Negotiate Like a Pro

ACTION PACK

Get the lay-flat, 3-ring binder desk version that allows you to take action and keep records of your pricing proposals for quick reference along with your always-with-you eBook. Get the Tools section only available in the hardcover version:

EBOOK ONLY

Get the mindset, the rules to live by and the tips for the scenarios you’ll encounter and start charging what you’re worth.


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