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10x Emails 2.0 – Copy Hackers

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10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What’s included?

72 videos 29 files 2 text files

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10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What’s included?

72 videos 29 files 2 text files

MODULE 1: Plan 10x emails

  • All businesses are email businesses
  • The 3:1 Rule
  • 3 to 1 Planner.pdf
  • The segmentation essentials
  • Segmentation Worksheet.pdf
  • A deeper look at segmentation
  • Segmentation.pdf
  • Segmentation Worksheet – Start Here.pdf
  • How to plot a drip or lead nurturing campaign
  • How to plot a drip or lead nurturing campaign (Part 2)
  • Fibonacci Planner.pdf
  • How to plot a drip or nurturing campaign.pdf
  • How to structure the content of your drip campaign
  • How to structure the content of your drip campaign (Part 2)
  • PASOP Worksheet.pdf
  • How to plot a SaaS onboarder
  • How to write a SaaS email campaign.pdf
  • Bag o’ emails
  • Bag O’ Emails.pdf
  • Newsletters: You need a USP
  • Value Proposition Scorecard.pdf
  • Newsletters: What should I write about?
  • Newsletters: What should I write about? (Part 2)
  • MODULE 1: Plan 10x emails: Quiz

MODULE 2: Write 10x emails

  • How to use this module
  • Copywriting essentials: From lines
  • Copywriting essentials: From lines (Part 2)
  • From Line Checklist.pdf
  • Copywriting essentials: Subject lines
  • Copywriting essentials: Subject lines (Part 2)
  • Subject Line Formatting Checklist.pdf
  • Email Subject Line Formulas.pdf
  • Copywriting essentials: 1-to-1
  • Copywriting essentials: 1-to-1 (Part 2)
  • 1 to 1 Rule Checklist.pdf
  • Copywriting essentials: AIDA
  • Copywriting essentials: AIDA (Part 2)
  • AIDA Worksheet.pdf
  • Copywriting essentials: PASOP
  • Copywriting essentials: PASOP (Part 2)
  • PASOP Worksheet.pdf
  • Copywriting essentials: How to be specific
  • Copywriting essentials: How to be specific (Part 2)
  • Storytelling: Why stories in email?
  • Storytelling: Hooks
  • Storytelling: Hooks (Part 2)
  • Storytelling Checklist.pdf
  • Storytelling: Voice
  • Storytelling Checklist.pdf
  • MODULE 2: Write 10x emails: Quiz

MODULE 3: 10x Copywriting Techniques

  • How to use this module
  • Bag of Tricks Cheatsheet.pdf
  • Copywriting techniques: The open loop
  • Copywriting techniques: The open loop (Part 2)
  • Copywriting techniques: The Battlefield Principle
  • Copywriting techniques: The Battlefield Principle (Part 2)
  • Copywriting techniques: The CPTS Technique
  • Copywriting techniques: The CPTS Technique (Part 2)
  • Copywriting techniques: The Superman Principle
  • Copywriting techniques: Future pacing
  • Copywriting techniques: Future pacing (Part 2)
  • Copywriting techniques: The Even If Technique
  • Copywriting techniques: The Even If Technique (Part 2)
  • Copywriting techniques: Loss aversion
  • Copywriting techniques: Loss aversion (Part 2)
  • Copywriting techniques: Urgency
  • Copywriting techniques: Scarcity
  • Copywriting techniques: Ask for what you want
  • MODULE 3: 10x Copywriting Techniques: Quiz

MODULE 4: Optimize 10x emails

  • How to use this module
  • Test your opt-in bait
  • Why your opens and clicks suck
  • Why you don’t always have to sell hard
  • A/B testing
  • INTERVIEW: Ry and Jo talk about common email mistakes
  • INTERVIEW: Ry and Jo talk about personalization
  • INTERVIEW: Ry and Jo talk about measuring your email copy’s success and The 10x Goal
  • MODULE 4: Optimize 10x emails: Quiz

BONUS: How to find your message

  • How to find your message: Surveying
  • How to find your message: On-site polls
  • How to find your message: Review mining
  • Amazon Review Mining Worksheet.docx
  • How to find your message: Interviews
  • Competitor content audits
  • Content Audit.pptx
  • The 5 stages of awareness
  • What stage of awareness is my visitor in?

BONUS: Recorded workshops and bonus training

  • Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
  • How to plan your SaaS email campaign.pdf
  • Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
  • How to write your SaaS email campaign.pdf
  • Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
  • Sales Workshop 1.pdf
  • Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
  • Sales Workshop Part 2.pdf

Resources

  • All 10x Emails worksheets, cheatsheets, checklists and templates
  • Tools to make emails perform insanely well
  • Tools for more opt-ins and landing pages
  • Templates
  • How to use Drip to send better sequences
  • Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016

Office Hours Recordings

  • Session 1: Sales Emails
  • 10x Emails Office Hours #1.pdf
  • Session 2: SaaS Emails
  • Session 3: SaaS Emails
  • Session 4: SaaS Emails

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  1. Best view i have ever seen !

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