Coach & Grow R.I.C.H. Academy Foundation Course


At Coach & Grow R.I.C.H. Academy you’ll learn step-by-step, what you need to do and who you need to be to attract great clients and build a thriving, rewarding and profitable coaching business.

You see, I bet that you are a gifted coach. That you have the skills, knowledge and experience necessary to profoundly impact the lives or businesses of your clients.



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Attract Great Clients and Grow Your Coaching Business FAST!

Make 2018 The Year You Create The Thriving, Rewarding and Profitable Coaching Business You Desire and Deserve

Dear Coach:

Let me ask you something…

Have you decided to make 2018 the year your coaching business really takes off?

WOO HOO and Congratulations!

I’m excited for you and your timing is excellent for a variety of reasons.

1.You can leverage the “New Year Effect” and sign up a bunch of clients in January and February…

2.You can use that juicy new year energy as fuel to create a coaching business you love!

3.You can choose to shorten your learning curve and fast track your results by joining Coach & Grow R.I.C.H. Academy – The Class of 2018.

Coach & Grow R.I.C.H. = Your Roadmap for Success

At Coach & Grow R.I.C.H. Academy you’ll learn step-by-step, what you need to do and who you need to be to attract great clients and build a thriving, rewarding and profitable coaching business.

You see, I bet that you are a gifted coach. That you have the skills, knowledge and experience necessary to profoundly impact the lives or businesses of your clients.

The thing is, your success has surprisingly little to do with how good of a coach you are. Instead…

Your success depends on your ability to sell and market your coaching.

The good news is, you can learn exactly what to do to build a successful coaching business and how to do it.

When you follow the proven, step-by-step Coach & Grow R.I.C.H. system, you will attract more clients. You will help more people. You can create the business you have always wanted and earn a great living doing what you love.

What You’ll Be Able To Do With The Coach & Grow R.I.C.H. System

Here are just some of the things you will be able to do when you learn and implement the C&GR System:

  • Skyrocket your success mindset, confidence and commitment.
  • Identify your ideal and lucrative target market and coaching niche.
  • Be able to answer the question, “What do you do?” so that people are intrigued and want to learn more.
  • Create your signature coaching system so that your ideal clients are drawn to work with you.
  • Price and package your coaching to attract more clients while you maximize and stabilize your income.
  • Follow a proven step-by-step process for conducting client enrollment sessions so you consistently sign up lots more clients.
  • Effectively handle virtually any sales objection by using your coaching skills.
  • Confidently reach out to potential clients.
  • Create your client attracting marketing machine based on what you most enjoy doing.
  • Develop your online lead generation system so you have a consistent flow of new potential clients.
  • Stop spinning your wheels and instead take strategic action that delivers real results fast.
  • Plus much, much more!

The Coach & Grow R.I.C.H. System Can Work For You Too…

I know, because the C&GR system has worked for thousands of other coaches around the world since the year 2002, including:

NEW COACHES who want to significantly shorten their learning curve by getting the marketing and sales skills necessary to grow their business quickly.

EXPERIENCED COACHES who are tired of struggling and ready to start getting real results… You’re a great coach and it’s time to get the sales and marketing dialed in so you can maintain a roster of clients who love coaching with you and pay you well for your services.

COACHES IN TRAINING who want to lay a solid business foundation by learning a proven, step-by-step client attraction and enrollment system… so when you make the leap and launch your business you’ll have the key elements in place so you can hit the ground running!

Why C&GR Academy Is So Effective…

C&GR Academy is all about client attraction and enrollment. We make it easy for you to learn what you need to know and then take inspired action so you start signing up new coaching clients fast!

And unlike so many online programs that are confusing and hard to navigate…

Coach & Grow R.I.C.H. Academy uses an easy-to-follow interactive online learning environment, making it simple for you to keep track of your progress and access whatever materials you need, whenever you need them.

PLUS… My team and I will be keeping tabs on you 🙂  That’s right, this isn’t some online course where you’re just a number and have no contact with the coaching team.

Here’s What You Get When You Join Coach & Grow R.I.C.H. Academy TODAY…


Strengthen Your Success Mindset: Decide, Believe, Dream

Create an inspiring vision for your coaching business and build your belief and commitment to achieve it.

Identify Your Lucrative Target Market (Your “Who”) And Niche (Your “What”)

Choose your lucrative and rewarding target market and niche so you coach ideal clients who pay you well.

Determine Your “How” and Create Your Signature Coaching System

Clearly and confidently answer the question, “What do you do?” so people are intrigued and want to learn more. Create your own unique Signature Coaching System.

Pricing and Packaging for Profitability

Price and package your coaching to attract more clients and increase profitability. (Including how to offer lucrative VIP Days!)

Create Your Marketing Language

Develop your clear, concise and compelling message as well as other language that will become the foundation for your marketing materials.

Earn ICF Continuing Coach Education Credits

The C&GR Academy Foundation Course has been approved by the International Coach Federation (ICF) to provide 26 hours of Continuing Coach Education Credits to coaches who successfully complete this course.

The C&GR SALES COURSE ($2,000 Value)

Master Client Enrollment

Learn step-by-step exactly how to conduct effective client enrollment sessions so you can sign up new coaching clients in a way that feels good to you and your new client.

Confidently Handle Sales Objections

Use your coaching skills to uncover the potential client’s true concern and support them in makeing an empowered decision. (When you use this approach so many more people will say yes and coach with you.)

Fast-Acting Client Attraction Strategy

Implement the Direct Outreach Strategy to quickly connect with lots of potential clients.

14 Ways to Find Potential Coaching Clients

Discover the best strategies to attract potential clients who are interested in your coaching.

Track Your Results and Improve Your Conversion Ratio

Track and measure your conversion ratio. Fine-tune your actions. Improve your results.

Promotions and Special Offers

Use special offers and promotions to attract more clients. (Especially good during the holidays!)


Create Your Client-Attracting Marketing Machine

Discover the best practices and insider secrets on how to attract your ideal coaching clients using these tried and true in-person marketing approaches.

Grassroots Marketing

Leverage your network to get client referrals, speaking opportunities, business resources and more.

Get Clients from Networking

Understand the secrets of effective networking to grow your business vs. just wasting your time.

Get Clients from Speaking

Use speaking to attract and sign up bunches of new clients, including how to find speaking engagements, how to create and deliver an effective talk and the secrets for signing up new clients on the spot.

Form Powerful Strategic Alliances / Joint Ventures

Form powerful win-win-win strategic alliances with people and organizations who can send you tons of new potential clients.

Generate More Referrals

Create a referral-based business where your existing clients happily send you new clients.


Develop Your Online Lead Generation System

Create your online lead generation system so you consistently attract new potential clients.

Create Your Coaching Website

Create a rocking website for your coaching business that builds credibility and makes it easy for potential clients to learn more and contact you.

Get Clients from Teleseminars & Webinars

Use teleseminars and webinars to attract prospects, provide great value and turn attendees into new clients.

Attract Ideal Clients via Social Media

Leverage social media to position yourself as an expert, expand your reach and attract new clients.

Email Marketing and List Building

Use email marketing and grow a large and engaged email list.

Create Your Client Attracting Lead Magnet

Create your client-attracting “Lead Magnet” (free gift) so people will happily give you their name and email address.

Group Coaching and Mentoring Calls with Michelle Schubnel ($6,000 Value)

Expert Coaching and Mentoring

Get the expert guidance, accountability and support you need to gain CLARITY, stay FOCUSED and take smart, strategic and inspired ACTION!

Coaching & Mentoring Call Schedule

The C&GR Academy Coaching and Mentoring Calls are on Wednesdays at 11am Pacific. (12noon Mountain, 1pm Central, 2pm Eastern)

Can’t Attend Live?

No worries! All of the calls are recorded and available for you to download and keep.

Get Your Questions Answered

Even if you can’t attend live, you can always email your questions or anything you want coaching on and I’ll answer them for you on the call. You can also ask questions and request feedback in our private Facebook Group.

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