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Email Marketing

$44.00

Harness the power of email subscription.

Craft the perfect marketing message.

Build a list of engaged contacts.

Convert clicks into sales.

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Email Marketing

ADVANCED LESSONS ON MANAGING A SUSTAINABLE EMAIL MARKETING STRATEGY.

Why join this course?

Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:

  • Harness the power of email subscription.
  • Craft the perfect marketing message.
  • Build a list of engaged contacts.
  • Convert clicks into sales.

And much more!

  • 9 Teachers
  • 28 Lessons
  • 6 Quizzes
  • 224 Mins training
  • 1 Industry-recognized certificate

Meet your teachers

Get Email Marketing – Anonymous, Only Price $47

What’s inside?

In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.

MODULE 1: INTRODUCTION TO EMAIL MARKETING

  • How Brands Use Email Marketing
  • The Anatomy of a Successful Email Marketing Campaign
  • The Role of Email in Multichannel Marketing
  • Email Communication Strategy: What, Why, and How?
  • Harnessing the Power of a Subscription
  • Treating Your Email Newsletter Like a Product

MODULE 2: LIST BUILDING AND MANAGEMENT

  • The Basics of List Building and Management
  • What's a Good Email List?
  • The Dos and Don'ts of List Building
  • Using Lead Magnets to Build Your List

MODULE 3: CREATING EFFECTIVE EMAILS

  • A Quick Guide to Email Types
  • Elements of an Email
  • Using Personalization in Email Marketing Campaigns
  • Creating Effective Emails – Best Practices
  • Email Copywriting and Content Essentials
  • Email Opens: How to Write Catchy Subject Lines
  • The Basics of Email Analytics
  • Email Clicks: How to Get High CTRs
  • Creating a Format for Your Content
  • Attaching a Person to Your Email Communications

MODULE 4: DELIVERABILITY AND COMPLIANCE

  • ESP's Role In Email Marketing
  • Spam and Blacklists
  • List Hygiene
  • Making an Appointment with Your Audience

MODULE 5: ADVANCED EMAIL MARKETING

  • Dynamic Content in Email
  • Email Conversion. Converting Clicks to Sales
  • The Secrets of Successful Testing in Email
  • How to Test Your Subject Lines

FINAL EXAM

Get Email Marketing – Anonymous, Only Price $47


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