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Learn step by step with Modern Mobile Marketing at Scale Course – Eric Benjamin Seufert course at Wisvalue Library.
Over five hours of content delivered through seven course modules:
1. Modern mobile ad platforms
2. Ad Creative Strategy
3. Recoup Analysis
4. Analytics and Reporting
6. Google UAC
7. iOS14 and Mobile Marketing without Device Identifiers
Learn how modern ad platforms deliver impressions, how to build an advertising creative workflow, and how to utilize core concepts like ROAS and LTV to efficiently deploy advertising budget.
Learn how to best structure Facebook campaigns or efficient scaling using a combination of MAI, AEO, and VO campaign strategies. Learn how to scale Google UAC campaigns systematically without unnecessary risk.
Modern Mobile Marketing at Scale is designed to help advertisers build scaleable, efficient processes for growing advertising spend to millions of dollars per month.
Modern Mobile Marketing at Scale was originally launched as an in-person workshop series in 2019, with dates in New York, San Francisco, and London. A Berlin date was scheduled as a result of demand for another event in Europe, but it was converted to an online virtual workshop when travel was restricted as a result of the COVID-19 outbreak.
Due to uncertainty around COVID-19, the in-person workshop is being retired, and this online course has been adapted from the virtual course.
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