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What and How . . .
The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.
The 7-module curriculum is:
Module 1: – Mind Management: Yours and Your Reader’s
- Five questions you must answer before you write a word
- What does your reader REALLY want?
- Features and benefits and the difference between them
- The hook and how to identify it
Module 2 – The Headline: Like a Stop Sign
- What’s your story?
- The purpose of your headline
- Core building blocks of your headline
- Tearing headlines down and putting them back together – only better
Module 3 – Body Copy: Structure
- The overall structure of your sales letter
- Examples of different approaches to copy structure
- Four questions readers need answered
- Beats: from sub-head to sub-head
Module 4 – Body Copy: Persuasion
- Five elements of effective persuasion
- Writing in compelling chunks
- Bullet points
- What to do to inspire action
Module 5 – Email: To Sound Spontaneous
- Your point of focus
- Writing from the heart
- Inspiring your reader to take action
- The power of autoresponders
Module 6 – Subject Line: A Knock at the Door
- The facets and angles of your message
- How long should a subject line be?
- How a subject line does what it does
- Conceptual vs emotional subject lines – and how they are different
Module 7 – Unseen Influence: 7 Psychological Triggers
- Searching for patterns
- Simple rules of thumb
- The central route vs the peripheral route
- Shortcuts and stereotypes
Get Soft Topic Copywriting Secrets Home Study Course – Anonymous, Only Price $97
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