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Soft Topic Copywriting Secrets Home Study Course

$93.00

Module 1: – Mind Management: Yours and Your Reader’s

  •  Five questions you must answer before you write a word
  •  What does your reader REALLY want?
  •  Features and benefits and the difference between them
  •  The hook and how to identify it
  • FAQ’s
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What and How  . . .

WHAT:

The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.

The 7-module curriculum is:

Module 1: – Mind Management: Yours and Your Reader’s

  •  Five questions you must answer before you write a word
  •  What does your reader REALLY want?
  •  Features and benefits and the difference between them
  •  The hook and how to identify it
  • FAQ’s

Module 2 – The Headline: Like a Stop Sign

  •  What’s your story?
  •  The purpose of your headline
  •  Core building blocks of your headline
  •  Tearing headlines down and putting them back together – only better
  •  FAQ’s

Module 3 – Body Copy: Structure

  •  The overall structure of your sales letter
  •  Examples of different approaches to copy structure
  •  Four questions readers need answered
  •  Beats: from sub-head to sub-head
  •  FAQ’s

Module 4 – Body Copy: Persuasion

  •  Five elements of effective persuasion
  •  Writing in compelling chunks
  •  Bullet points
  •  What to do to inspire action
  •  FAQ’s

Module 5 – Email: To Sound Spontaneous

  •  Your point of focus
  •  Writing from the heart
  •  Inspiring your reader to take action
  •  The power of autoresponders
  •  FAQ’s

Module 6 – Subject Line: A Knock at the Door

  •  The facets and angles of your message
  •  How long should a subject line be?
  •  How a subject line does what it does
  •  Conceptual vs emotional subject lines – and how they are different
  •  FAQ’s

Module 7 – Unseen Influence: 7 Psychological Triggers

  •  Searching for patterns
  •  Simple rules of thumb
  •  The central route vs the peripheral route
  •  Shortcuts and stereotypes
  •  FAQ’s

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