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What you'll learn
- How to create lists & forms, design emails, and build incredible automations with ActiveCampaign so you can multiply your business with marketing automation
- How to split test campaigns and automations to improve open and click-through-rates
- How to track the pages your subscribers view, the links they click, the products/services they buy and then how to engage with them based on those activities by applying the appropriate tags
- Ultimately, how to build an Interest Driven Sales Funnel. A “machine” that automatically gauges your subscribers’ interests so you can better relate and sell more!
- ActiveCampaign (Lite plan)
- The patience and willingness to wholly understand ActiveCampaign. It offers a lot of functionality and will take weeks or months to master
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ActiveCampaign is one of the most powerful marketing automation tools on the planet.
And, at its ridiculously low price point, its competitors like MailChimp, Aweber, and even InfusionSoft are struggling to keep up.
What makes it so powerful?
Beyond its easy to use visual automation builder, ActiveCampaign offers advanced automation features like tagging, if/else statements, goals, open & click tracking, wait until certain conditions are met, and more.
Plus, its conditional segmentation functions are light years ahead of any if its competitors. This feature allows you to segment your list exactly how you need so you can get the right message in front of the right people at the right time.
Finally, ActiveCampaign lets you track your site's visitors.
Yes! You can literally see how your subscribers engage with your website and trigger automations based upon what they're looking at!
All these technical features are fine and dandy; however, without the proper strategy… they won't do you much good…
Which is why, in addition to teaching you the ins-and-outs of ActiveCampaign, this course teaches you…
The Interest Driven Sales Funnel Strategy!
This strategy teaches you how to build automations and funnels that mold to your subscribers' particular interests – allowing you to better relate and sell more!
Essentially, it works by "watching" how your subscribers engage with your emails, website, and other content and then triggers automations tailored to them.
Yup, we're talking about behavioral marketing.
To sum it up, this course not only teaches you how to properly use ActiveCampaign, but it also teaches you the strategy so you can use this powerful tool to multiply your business… automatically!
Who this course is for:
- This course is for anyone who wants to learn how to get the most out of ActiveCampaign irregardless of business type (digital goods, eCommerce, services, brick & mortar, etc.)
- Individuals and small businesses that want to take advantage of advanced marketing automation strategy to grow their business
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