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Henry Ford allegedly uttered the famous quote, “If I had asked people what they wanted, they would have said faster horses.” Whether he said it or not, the same concept can certainly be applied toward the fitness industry. Many companies are attempting to shift what consumers think of as normal when it comes to working out. CBI Insights recently carried out a comprehensive review of the future of technology in fitness, which shows $2.6 billion in global funding since 2013.
Peerfit, which was included in this CBI Insight review, is a great example of taking what’s been stale and par for the course for many years in the fitness and wellness industry and innovating it to bring something more engaging to employees that receive it as a health benefit.
Below we’ll talk about some of the newest trends in fitness that are paving the way for the future of fitness.
Fitness in the palm of your hand.
One trend that has rapidly caught on is digital streaming workouts. This trend shows where the future of fitness is headed by giving anyone the ability to work out with just their mobile device in-hand. This new spin on exercise tapes that were popular in the 80’s brings both previously-recorded and live-streaming workouts from some of your favorite studios to any workout fanatic.
Peloton is pushing the envelope in setting fitness trends with their brick and mortar spin studio, the Peloton at-home spin bike, and digital streaming of classes. Another company differentiating themselves is Daily Burn as one of the top names in digital streaming workouts and content. One more company seeking to set the tone for the future of fitness is FORTE. They’ve partnered with many fitness facilities to live stream their workouts.
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New kinds of variety.
It’s more than just digital streaming that’s beginning to shift the landscape of what fitness fanatics will accept as a workout. Working out more than just your muscles, but your mind, as well, is gaining steam as we learn more about the influence our brains have over our body’s overall health.
When this is offered, it is referred to as resilience in the corporate wellness industry. One brick and mortar fitness facility taking this head on and building the framework for future locations focused on mindfulness is Inscape. This studio offers different meditation spaces in the heart of New York City. Another studio looking to change mindsets on how to workout is STRIDE. This studio offers treadmill based workouts in a group setting, which make the standard solo run on a treadmill seem quite bland.
One area that has truly yet to be seen is how well consumers will adopt the use of virtual and augmented reality to help them meet their fitness goals. Wynadotte Athletic Club has been offering virtual reality fitness experiences since September of 2016 and is one of the few to make this available. There are also companies like Black Box VR who label themselves as “a fully immersive virtual reality gym experience”.
The staying power of these three is yet to be seen, but consumers will be the ones to help dictate the future of fitness in this area.
No matter what the future of fitness holds, two pillars remain at the forefront of trends. First, the mentality of group support and positive peer pressure has withstood significance through the previous decades and currently doesn’t seem to be going anywhere. In fact, this concept was ranked the #2 fitness trend in the world.What was #1? ‘High-Intensity Interval Training’, despite the precautions around injury. People just want to get their butt kicked and burn those calories.
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