The Keys To Yes


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Discover The Secret To Having All Your Messages Received… And Acted On…

Without Resistance 

Dear Maxpersuaion Subscribers,

Because as you probably now have discovered… through powerful communication comes…


Chances are you've taken other courses, read countless books or gone to seminars, but in the back of our mind… you know… something is holding you back from using your skills in the real world situations.

But, when you keep reading this letter, you will uncover the one missing ingredient that will change all of that.

You will unlock the door to influencing others with all your communication… allowing you to covertly slip inside the minds of your listeners…


Than You Ever Thought Possible

Hello, my name is Kenrick Cleveland…

When I was just 18 years old, I made a discovery that would change the course of my life…

Transforming my success from just squeaking by, selling gym memberships, to holding the record for the most gym memberships sold in the United States (totaling over $72,000 in fees for a single month).

But…let’s not get ahead of ourselves here…

Because what you really need to understand…is how I was able to make such a huge leap in such a very short period of time.


Pay close attention…

Since what I am about to reveal might be a little startling…and even go against everything you currently believe…but once you understand this…

Your Life Will Change For The Better

New doors will open. You will gain the Keys to Yes in all your communication… ultimately leading you to a life of unlimited possibilities.

Ok. Here it is.

Starting at a young age, we are raised to believe we are logical beings… who make the bestdecisions based solely on logic alone. And when we let our emotions take control… stepping in to play that key role in our decision making process…we make poor choices.

French mathematician and philosopher, Descartes, summed it up best:

I think, therefore I am” 

In other words…

Logic —> Good. Emotion —> Bad.

And those who live by reason, logic and rational alone…

Are what I call…


You use skills and strategies at work, as well as in your personal life, that appeal only to the conscious mind… the logic center. 

And with your status as a “Logical Communicator”, you are constantly trying to climb a steep hill…

  • You throw as much shit against the wall as possible and see what sticks… as if you were testing a pot of spaghetti.
  •  You cannot count on constantly receiving YES after YES from your listener… causing frustration when trying to determine which skills and strategies you use… actually work.
  • And the many other challenges you face on a daily basis.

It’s no wonder the Logical Communicator has trouble achieving consistent results. They are in a never-ending battle…trying to push a big boulder up that steep hill. And as soon as they believe progress has been made… SPLAT! They are back at the bottom of the hill…to start all over, once again.

What the Logical Communicator needs to understand is…

“Every second, our senses are taking in over 11 million bits of information. But… our conscious mind can only process 11 of those bits per second. That means… the rest is being processed out of our awareness.”Dr. A.K. Pradeep, “The Buying Brain”

You must be thinking…

Where does the rest of the 99% of information go?

To Our True Decision Maker:


Our unconscious is responsible for almost everything we do…with one expectation – reasoning. But our reasoning is affected by our feelings, emotions and past memories…our unconscious. And trying to reason without those feelings, emotions and past memories is IMPOSSIBLE!

Those who accept this important idea…know it is not our conscious mind (our logic center) but our unconscious mind (our emotions and values) that play the key role in our decision making process. I call these people, as well as, myself and my students…



Most of us would like to believe… we are in full control of our decisions and take offense to people stating otherwise…

  •   “You’re being too emotional.”
  •    “Stop letting your emotions cloud your judgment.”
  •    “Your emotions are getting the better of you.”

But the undeniable truth is…

Our unconscious mind plays a far bigger role than we would like to admit. It’s there working behind the scenes… making decisions every second of the day… whether it’s as simple as being happy, tired, bored, hungry (etc.) or selecting which car is the better choice to buy. Only then, does our body follow through with a physical (conscious) act, letting us know a decision has been made.

We First Make An Emotional Decision And Only Then Justify It With Logic

And… when you recognize this truth, you can move forward from being a Logical Communicator and become a YES STRATEGIST™.

You can target your messages directly to your listeners unconscious mind – their true decision maker.

You see…

I struggled, like most, when I first started my career. I had been taught from birth to communicate ineffectively – to the conscious mind.

Yes, I made some sales but…I couldn't consistently get people to say YES with my messages. My manger’s advice was to use the script and make sure I was hitting all the “HOT BUTTONS”. But when I asked him how to find these “Hot BUTTONS”… he just couldn’t give me a straight answer.


I read all the books and took all the sales’ training courses I could. I learned “trick” after “trick” to back anyone into a corner and force them to say YES… using “101” different closing techniques.

Yes… I started to make more sales.

Yes… I was making more money.

But… I knew deep inside that no matter how many “tricks” I learned, there had to be a better way to target my messages for each individual prospect… and make them deeply desire what I had to offer.

I Found The Answer In The Most Unlikely Of Places

Long Story Short.

Besides selling… I have a passion for hypnosis.

And I was told that an amazing hypnotist was giving a seminar in town – Dr. Richard Bandler, the co-creator of NLP (Neuro-Linguistic Programming).

NLP was an emerging technology that studied how our mind (both conscious and unconscious) and language affects our body and behavior.

What I discovered… blew me away!

It was here that..

I found the “missing piece” that would transform my life and yours.

I could produce a change from deep inside someone… and fast… using language that speaks directly to the unconscious mind.



Over the next several decades, I trained with the co-founders of NLP and became a NLP trainer directly under Richard Bandler.

And…I even took it a step further when I started to translate my knowledge of NLP from its developed therapeutic setting into business applications.

I continued on to create the NLP Business Practitioner course and the Business Master Practitioner course. I was the only person in the world authorized to teach and certify students in these courses with the approval of Richard Bandler and the International Society of NLP.

It was during this time, my sales (and communication) ability took off.

I went from the frustrations of a Logical Communicator to endless possibilities as a

YES STRATEGIST™…. who could target messages with pin-point accuracy for every prospect I encountered.

I was unstoppable.

Nothing could touch me. Not even gravity. I was flying so high.

Not my co-workers or manger could understand my transformation.

From the outside – looking in…

It must have seemed as if I was working miracles… having made a deal with the devil himself.

If only they knew how easy it really is.

I went from… low man on the totem pole to… top dog in a blink of an eye. And… within a few short months, I took over as the gym’s sales manager. A few months later… I found myself responsible for training and running several additional gyms… breaking sales record after sales record for each and every one.

Since that time – over 30 years ago…

I have spent my life refining and teaching these skills to allow you to quickly and easily incorporate them into your life and… GET YESES ALL DAY LONG

To help you, like my tens of thousands of students before, climb to the top of your profession.

And…they all started by…

Understanding that…Logical Communicators fail by only appealing to the conscious mind where by…YES STRATEGISTS™ know that people really make decisions first on an unconscious level (emotions, values and beliefs) and then… back them up with logic.

And when you start to accept these basic principles for communicating with the unconscious mind…you will possess…


"Kenrick's material is rock solid. The skills and cutting-edge  tactics he teaches for getting a "YES!" are first rate. He methods and  teaching style make persuasion fun and ridiculously effective! If you are looking to  fast-track your career or get more people to say "yes"; you need to learn what  he's teaching." Tom O’Connor

“Kenrick E. Cleveland is the best. The most timely, practical and powerful information  on influence I’ve ever heard!”Robert Allen, Author of Nothing Down for the 90′s: How to Buy Real Estate With Little or No Money Down; Multiple Streams of Income

"Look at it this way: if your competitors are involved with Kenrick’s material, and you’re not, you had better have eyes in the back of your head. Learn to use these techniques, or be prepared to have them used on you!” Mark Joyner, Author of: “1001 Killer Internet Marketing Tactic”


The Keys To Yes – the only program of its kind that will transform you from the struggles of a Logical Communicator to a YES STRATEGIST™…who knows that success is achieved through communication with the unconscious mind.

The Keys To Yes Consists Of…

  • * 3 audio lessons (totaling 2 hours and 50 minutes) covering the 5 Keys to becoming a YES STRATEGIST™
  • * Transcripts so you can easily follow along
  • *Access to the private YES STRATEGIST™ group where you can receive answers to all your questions from myself and other group members
  •  * 3 state of the art Neuro Imprinting Sessions™ (aka unconscious learning sessions) that will help you integrate these learnings (lessons) into your daily communications

What is a Neuro Imprinting Session™?

Using advanced audio technology, each learning session places your brain waves into a "Theta" state where you learn the fastest…helping to turn the material from a conscious process into unconscious results. It’s truly Amazing!

All you need to do is…download the audio session onto your mp3 player, put on your headphones, and sit back and relax.

“The learning sessions are phenomenal…”

James Purvis (Sales Professionals) Los Angeles, CA

Here Are Just A Few Of The Things You Will Discover 

When You Invest In The Keys To Yes Today:

  • You’ve been misinformed and it’s costing you big time! Uncover the secret neuroscientist discovered on how we really make our decisions… and it’s the exact opposite of what most people have been lead to believe. 
  • Why you are "selling" to the wrong person. (Hint: It’s not what you think!) Fixing this common mistake will lead to unlimited possibilities when it comes to receiving YESes.
  • How a struggling salesperson went from being almost homeless to holding the record for most gym memberships sold in a single month… all in less than a year’s time. (This one tip will change the way you get YESes in any given situation.)
  • How much money are you leaving on the table? Since most traditional persuasion training programs set you up to miss out on over 76% of your possible revenue…and the simple solution for recouping all of your future losses by applying one easy strategy.
  • All messages are not created equal. Understand what really controls if your messages fall on deaf ears or if it hits the bulls-eye and gets the YES.
  • If you use these three things in your messages, your prospects will beg to do business with you and… not the other way around.
  •  Discover the 5 keys that unlock the minds of others. (Please use these responsible since you will wield the power to take over someone’s mind.)
  • How to control someone’s point of view by making subtle shifts in your language. (This one strategy, I have seen change the lives of my students by giving them a huge advantage over their competitors.)
  • This is the killer and destroyer of sales (and YESes)… once you understand how to eliminate it, you will have the upper-hand in your interactions with others.
  • How to never go into a conversation and be placed in a one down position… ultimately allowing you to control the conversation right into your bank account.
  • Do you want to know the secret to reaching all your goals? This one easy exercise… which will take you less than a minute a day…will train your unconscious mind to constantly be on your side, guiding you to success. (After I discovered and put this principal into practice, I had peace of mind knowing…the full power of my mind was working for me and not against me.)
  • Without trust between you and your prospect, the chances of getting a YES are seriously diminished. Discover a step by step method to instantly gain trust with almost anyone. (I say almost anyone because if the person is dead set against it, there is hardly anything you can do to achieve a high level of trust.)
  • How valuable would it be to have people follow your every word… allowing you to lead them right to YES? When you add this skill to your toolkit, you will easily be able to covertly move people to your line of thinking.
  • Why creating a powerful bond with someone can actually derail your chances of getting to YES. If you are not aware of this, it can sabotage all of your efforts and cause you to lose the sale.
  • The simple solution to get your prospect back on the same page as you… if you notice them drifting in the wrong direction. This one tactic has put more sales back on course for me and my students than any other.
  • How to tune into your prospect’s wants and desires by using your tone. 
  • Uncover the answer to getting your prospect to give you the exact information you need from them to get a YES (a.k.a. their hot buttons)… then discover my simple process that will allow you to aim your messages directly at the prospect’s bulls-eye!
  • Discover the formula for getting your prospect to reveal everything you need to know to make the sale. When you master this simple “questioning” process, you will know with pin-point accuracy how to aim your messages.
  • People are motivated by two things: (1) moving away from pain or (2) moving towards pleasure…and once you know what words to use to position your product/solution/ message to move your prospect in one direction or another…you will get a YES.
  • How to use your language to slip messages right into the minds of your listeners…  allowing you to covertly bypass all resistance, increase your credibility and become a person of conviction. (Yes, this is an extremely powerful language pattern based on how we structure our beliefs.) 
  •  And much, much more!

With everything we have included in this introductory program, you would think the price tag would be way over $249. Just the life time access to the private YES STRATEGIST™ group where you will get all your questions answered by me or other members, would normally cost over $500. 

And… for a one on one consultation I charge $497 per half hour.

Only for a very limited time…

You can receive my tried, true and tested skills and strategies (which work in any industry) and will unlock the doors to unlimited possibilities… for next to nothing.

Not to mention the bonuses I am going to throw-in… which would cost more than the program itself if…you purchased them separately.Why am I making you this incredibly offer?

Because I want to get this valuable information into the hands as many people as possible. 

All I ask is…  when you gain success from using the skills and strategies inside the Keys To Yes, you don’t keep it to yourself (as your personal secret weapon), but send us a testimonial on how quickly you were able to reach the next level or your career and what it has meant for you and your family.



When you click the “add to cart” button today, you might expect to spend well over $249 for all the information included inside my brand new program… the Keys To Yes… not to mention…

the additional bonuses added just for you.

You will be receive the almost 3 hours of audio training…plus transcripts … that will uncover the secrets to leaving behind your “Logical Communicator” self and transforming into a YES STRATEGIST™… who’s words are more powerful…who consistently receives YESes in all their communication and… who has a world of unlimited possibilities in their future.

And with the 3 unconscious learning sessions ($117 value), you will be able to integrate these skills into your everyday life…more quickly and easily than you ever thought possible.

Not to mention… access to the Keys To Yes private group (Priceless)… where myself and other group members can answer all your questions… guaranteeing your complete success with these skills and strategies.


When you add in the 3 additional bonuses ($217 Value) that I have included, you will be able to easily and confidently integrate the skill and strategies I teach into your everyday life…

Your ability to receive YESes will only be limited by the number of people you speak to.

How much is this information worth to you?

How much more money will you tuck away (in your bank account) each and every month when you can covertly influence others to see your point of view?

You would probably expect to pay upwards of $100? $200? $500? for this information.

And let me tell you…it would be well worth it!


I am willing to make you an irresistible offer and forgo any profits on the sale of the

Keys To Yes. But…

Only for a limited time…


But Today For MaxPersuasion subscribers ONLY $97.00

Get The Keys To Yes – Kenrick Cleveland, Only Price 32$

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