The Non-Technical Person’s guide to building products & apps – Evan Kimbrell


Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.



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What do Pinterest, Snapchat, Amazon, and Alibaba all have in common? 

They were all started by non-technical founders who couldn't code and didn't have a CTO

Nowadays, anyone who has an idea is told they "have to learn to code" or they have to "find a partner". But learning how to code isn't realistic; it takes years to get good at and forces you to neglect your other skill set.

Finding a technical partner is insanely difficult because everyone is trying to do it. And of you do find someone, its going to be really expensive.

If you have an idea, you don't need to learn how to code and you don't need to sacrifice half your vision to someone "technical".

As an entrepreneur, a freelancer, or even a small business owner you need to learn how to independently test and launch your ideas, without anyone else's help.

Hi, I'm Evan Kimbrell and I'm the founder of Sprintkick, a full service web application studio based out of San Francisco. Over the last 4 years I've personally overseen the launch of over 100 apps all the way from concept to deployment. I have no idea how to code and I've never had a technical partner.

I created this course to teach you how you can launch your idea without spending years learning how to code, having to recruit a partner, and without breaking the bank along the way.

What we're going to cover:

  • 5 easy ways to pre-evaluate your idea before you even spend your first dollar. Do this in less than 1 hour.
  • The most effective and simple way of using a landing page for validation purposes, using Launchrock
  • How to wireframe like a pro with Balsamiq (in exactly 39 minutes)
  • How to determine the best route for designing your application – How to get your app designed for as little as $9
  • How to get designers to compete for your app with no money upfront – Navigating the designer relationship and how to save as much money as possible
  • How to find and validate the best contractors – How to negotiate rates and guarantee on time delivery
  • How to bug hunt on both web and mobile with free tools – How to streamline communication throughout your project
  • Ways to save considerable money and time when working with a developer
  • How to leverage what you've built to recruit going forward
  • Much more! And we're going to do this, all in less than a week!

The course is divided into 6 easy to follow sections that comprehensively cover all you need to know to take an idea from napkin to launch. This course isn't theory; it's 100% application.

Why you should take this course:

  • Over 22+ hours of content and direct access to me, the instructor, as a guide and personal helper (I respond to everyone)
  • You'll learn essential and repeatable skills like 10 minute validation, rapid wireframing, & effective contracting. These are skills every entrepreneur and small business owner should know
  • Being able to identify an idea, test it, and launch it will be an invaluable tool even if you never do decide to pursue your idea. There will be unlimited opportunities to implement these skills in your life.
  • Learn a skill set that will make you a more well rounded Entrepreneur, freelancer, marketer, business owner, or sales expert.
  • Course is updated WEEKLY with new tips, tricks, tools, and discussions. – Lifetime access to abbreviated summaries of each lecture, called "cheat sheets".
  • Get to follow along and collaborate on a joint project. Get to watch me take an idea (voted on by the class) all the way through the process taught in this course and into deployment.
  • I've packed together everything I know from:
  • 3 years being a solo non tech founder building a mega app with no in-house tech team (that I raised several million dollars with)
  • 1 year working directly with 50+ non technical founders as a venture capitalist in Silicon Valley
  • 4 years as Director of Sprintkick, overseeing over 100 apps from concept to launch, for small startups and big Fortune 100 companies.

Included in this course: FREE access to hand written legal documents. These documents cost over $5000 to get made, and our Udemy students will get them for FREE.

I know the frustration that someone can feel when they have a business idea, and they can't act on it.

REMEMBER: You have an idea and it's not going to get more valuable by sitting on it. Let me show you how to turn the idea quickly and cheaply into reality. Empower yourself with the this immensely valuable skill set and join the course.


PS If you're unhappy with the course for any reason, I promise I will personally refund you your money back. Anytime for any reason. I'm not talking just the 30 day Udemy guarantee, I'll refund anytime. Seriously.

Course Curriculum

Get acqainted

  • Meet the instructor (5:55)
  • Say Hi! (1:20)
  • Course overview (2:54)
  • Section 1 review material

Getting ready

  • The 3 essentials of feasibility (8:27)
  • How much is this going to cost? (12:44)
  • Is learning to code a waste of time? (5:41)
  • Section 2 review material

Start validating your idea

  • The idea validation framework (11:27)
  • The idea we're going to use as an example (3:19)
  • Customer segmentation (14:08)
  • Running a qualitative analysis offline (14:59)
  • Extra: Before you start validating (4:12)
  • Section 3 review material

Scope out your competition

  • Advanced search techniques for finding competitors (13:36)
  • Running a competition analysis (16:50)
  • Section 4 review material

Getting your first customer feedback

  • Conducting the 5 second test (16:01)
  • method (8:35)
  • Quick & Easy validation through email (12:44)
  • Validation through online groups (12:53)
  • Section 5 review material

Creating your pitch experiment

  • How to create a Launchrock landing page to gauge interest with (18:43)
  • Using UnBounce for more in depth analysis (26:11)
  • Setting up A/B tests for your Unbounce page (17:01)
  • Adding conversion goals + dynamic text (7:30)
  • Adding a payment button to your page (11:06)
  • Extra: Using a payment button in email (5:14)
  • Extra: Getting a logo for free (8:03)
  • Extra: Getting a better logo for $5 (6:53)
  • Extra: Getting domain names (10:01)
  • Section 6 review material

Testing your idea in the wild

  • Using Google ads + Launchrock for validation (16:37)
  • Using Facebook ads + Launchrock to test your idea (15:55)
  • Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:04)
  • Section 7 review material

Evaluating results

  • Looking over the results (6:22)
  • What to do with emails IMMEDIATELY (2:02)
  • To repeat or not (6:40)
  • Section 8 review material

Introduction to prototyping

  • Crash course terminology (12:02)
  • What exactly is a wireframe? And what's a prototype? (6:25)
  • The reason we use wireframes and prototypes (10:04)
  • Concepts: High fidelity and low fidelity (6:40)
  • Important things to understand beforehand (4:45)
  • Picking a tool (8:09)
  • Following the construction path (18:30)
  • Section 9 review material

Pre-prototyping exercises

  • Coming up with strategy (11:29)
  • Coming up with scope of our project (18:25)
  • Section 10 review material

Sketching it on the cheap

  • Intro to sketching (1:10)
  • Materials for sketching (3:45)
  • Sketch it out part 1 (14:55)
  • Sketch it out part 2 (8:13)
  • Upgrade to a tool, getting started with Pidoco (10:27)
  • Getting used to the features in Pidoco (11:44)
  • Creating a quick sitemap upfront (14:56)
  • The site elements to start with (5:39)
  • Using templates (2:33)
  • Handling images in Pidoco (9:54)
  • Adding and controlling Layers in Pidoco
  • Annotate everything (10:48)
  • Getting up and running with Balsamiq (19:50)
  • Balsamiq continued (3:34)
  • An example of a page made with Balsamiq (3:21)
  • Creating the low fidelity version of the Happy Hour app (38:25)
  • Section 11 review material

Making an interactive prototype

  • Why I don't use HTML/CSS (2:43)
  • Introducing M.A.P. (10:03)
  • Adding interactivity to your prototype (15:04)
  • Creating the tablet version (9:58)
  • Colloborators & reviewers (12:51)
  • Section 12 review material

Designing it on the cheap (optional)

  • Design it! (3:17)
  • Option #1: Graphic design freelancers – should I go this route? (8:46)
  • Option #3: Templates (13:33)
  • The design packet – save yourself 80% of the headaches (5:44)
  • Section 13 review material

Building it on the cheap

  • Where to find freelancers (7:40)
  • Intro to Elance (19:18)
  • Intro to Elance continued (2:29)
  • Intro to oDesk (19:40)
  • Intro to oDesk continued (5:53)
  • Intro to Freelancer (8:50)
  • 5 pillars for evaluating contractors (16:33)
  • The $50 test (4:12)
  • 6 red flags to look for (8:09)
  • Tools for bug testing (8:44)
  • Becoming a bug hunting master (11:30)
  • Bug hunting on mobile – a whole new beast (5:11)
  • Section 14 review material

Section 4 Commentary

  • Tip: Don't worry about extra work – follow my guidance (2:13)
  • In country or out of country? Its easy (4:44)
  • Are contractors a long term solution? (6:09)
  • The difference between outsourcing and contracting (2:45)
  • How do you pick a development "stack"? (11:27)
  • Tip: Some thoughts on bug hunting (1:42)
  • Tip: Why are freelancers so cheap? (5:21)
  • Tip: Fixed rate vs hourly rate – Use my method! (10:01)
  • Tip: Equitizing your contractor (5:34)
  • Tip: Off hours developers – what they are, where to find them (3:09)
  • Tip: The truth about referrals (3:22)
  • Tip: What is good? Avoid this trap (9:12)
  • Tip: Accelerate your testing this way (0:49)
  • Section 15 review material

The finish line and beyond

  • Where do I go from here? (3:46)
  • Section 16 review material

Course Commentary

  • The dilemma of recruiting tech (18:02)
  • Why does equity matter? (13:49)
  • Product – Team – Interest – Traction (9:02)
  • Section 17 review material


  • Our $4k NDA. Yours for free

EXCLUSIVE: Test run of the entire course just for my Udemy students!

  • Lets select an idea (2:29)
  • The test idea – videoinabox! (3:40)
  • Section 19 review material

Giveaway results

  • Giveaway 03/04 Two (2) Amazon $25 giftcards ~ Winners! (1:59)

Feedback section

  • Send feedback for new lectures & courses

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